Monday 16 June 2008

'National Treasure' tops DVD charts

Sequel outsells nearest competition by almost 10-to-1





Adventure ruled the DVD charts last week as consumers eagerly snatched up five movies in the "National Treasure" and "Indiana Jones" franchises.


Walt Disney Studios Home Entertainment's "National Treasure: Book of Secrets" stormed to the top of the national home video sales and rental charts in its first week in stores.


The big-budget sequel, which grossed $219.7 million in theaters, debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine's video rental chart for the week ending May 25.


"Book of Secrets" also was the top-selling Blu-ray Disc release of the week, while the original "National Treasure" was the week's No. 2 Blu-ray seller. A two-pack of both films bowed at No. 3.


On the First Alert sales chart, "Book of Secrets" was followed by the first three "Indiana Jones" movies from Paramount, drafting off the recent theatrical opening of installment No. 4, "Indiana Jones and the Kingdom of the Crystal Skull." Franchise starter "Raiders of the Lost Ark" was the week's No. 2 seller, followed at No. 3 by "Indiana Jones and the Last Crusade" and at No. 4 by "Indiana Jones and the Temple of Doom."


No. 5 on the top-sellers chart? The original "National Treasure."


In rental stores, "Book of Secrets" took in an estimated $8.7 million, pushing last week's top renter, Anchor Bay's "Mad Money," to No. 2 with $6.1 million.


The week's only other theatrical new release, the Paramount comedy "Strange Wilderness" ($6.6 million boxoffice), debuted at No. 4 on the rental chart with estimated earnings of $5.1 million, or 77% of its theatrical gross.


On the sales chart, "Strange Wilderness" bowed at No. 16.



See Also